July 22nd, 2016
Makers of beer, wine and other alcoholic beverages are not legally required to list how many calories are in their products, or even what the ingredients are. That’s thanks to the US Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau.
But soon, the total buzz-kill of nutritional information may be coming to a beer bottle near you.
According to NPR, the Beer Institute, a trade group that includes all the big brewers like Anheuser-Busch, MillerCoors and Heineken USA, has announced a new plan for manufacturers to voluntarily list calories, carbs, alcohol by volume (ABV) and other nutrition information on beer cans and bottles.
Beer Institute CEO James McGreevy says six leading beer companies—which produce about 80 percent of all the beer sold in the US—have agreed to follow the new standards.
Unsurprisingly, the new policy does not come from the goodness of their hearts. Instead, it’s what today’s health-conscious consumers want.
“We’ve seen poll after poll that indicates … consumers are interested in knowing calories and other information,” says McGreevy. He says that a recent Harris Poll found 72 percent of beer drinkers “think it’s important to read nutritional labels when buying food and beverages.”
Check out the graphic below to see how many calories are in your favorite beer. Number one—”Chocolate” Stout, should hardly come as a surprise.