June 2nd, 2016
So apparently, party kids in various European countries are now snorting lines of cocoa powder, in lieu of the kind of substances that can get you arrested. If this craze, now “sweeping” a continent’s clubs, sounds like BS, that’s because it quite possibly is—but let’s go through the motions anyways.
The Daily Mail quotes organizers of a regular Berlin club night called “Lucid”. They boast: ‘We have local artisans and culinary adventurers serving various high vibe medicines such as raw Cacao, super-food smoothies, herbal concoctions, vegan cuisine and much more.’
“Ravers keep dancing until dawn just from the buzz of raw chocolate taken in drink, pill or powdered form,” declares the Mail.
The science is very thin, but advocates of cocoa-snorting reportedly claim that it causes a rush of endorphins and euphoria that is just ideal for dance parties. What is true is that chocolate contains a chemical called epicatechin, which scientists believe widens blood vessels, which apparently gives people an energy boost because oxygen can reach the muscles faster.
The originator of all these brown-nosed shenanigans is apparently a Belgian chocolatier named Dominique Persoone, who invented a “chocolate snorting device” for a Rolling Stone party. An organizer with “Lucid” named Ruby May tells the Daily Mail that she mixes 18 pounds of cocoa with cinnamon honey and other stuff before a party.
And anyone credulous enough to accept that this practice is about to become the new Molly probably deserves to try it out for themselves.